In a world where people are immersed in social media, “It’s never been easier to share information and ideas across groups and among individuals,” writes Sydney Finkelstein, the associate dean for Executive Education and the Steven Roth Professor of Management at the Tuck School of Business, in his BBC opinion piece.
“But there’s one giant holdout in this global wave, a place that is decidedly analogue in how information is shared—the companies we work for,” Finkelstein writes. “The irony is that while social media may be commonplace when communicating with customers and would-be customers, we revert to dusty, expensive habits when communicating with employees and colleagues.”
Finkelstein says the “returns to effective ‘social networking’ can be gigantic,” and would provide a means for people within an organization to share their ideas, innovations, and knowledge.
Read the full opinion piece, published 10/17/13 by BBC.