Eye on Innovation (Psychology Today)

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Ron Adner, professor of strategy and entrepreneurship at the Tuck School of Business, writes in an opinion piece in Psychology Today that companies often have a blind spot that, despite all the things they do right, interferes with the marketing of many innovations.

The blind spot, he says, is “failing to see how their success also depended on partners who themselves would need to innovate and agree to adapt in order for their efforts to succeed.”

“Welcome to the world of innovative ecosystems—a world in which the success of a value proposition depends on creating an alignment of partners who must work together in order to transform a winning idea to a market success,” Adner writes.

Read the full story, published 3/14/13 in Psychology Today.