Why Innovation Uber-Guru Has Written a Parable (The Economic Times)
January 18, 2013
The Economic Times features a new novella by Tuck School of Business professors Vijay Govindarajan and Chris Trimble titled How Stella Saved the Farm. The book, the Times writes, is a parable “about managing innovation in organizations.”
“We wanted something that would be short, fun to read, with a serious message,” says Govindarajan, the Earl C. Daum 1924 Professor of International Business. “By using animals as characters, we’ve made it into a fantasy, which makes it fun to read.”
Read the full story, published 1/18/13 in The Economic Times.