What Obama and Romney Must Do to Win (U.S. News & World Report)

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U.S. News & World ReportIn this opinion piece, Sydney Finkelstein, the associate dean for executive education and the Steven Roth Professor of Management at the Tuck School of Business, shares his thoughts on what President Barack Obama and Republican candidate Mitt Romney need to focus on to attract independent voters and win the November election.

In pointing to the priorities of independent voters, Finkelstein writes, “What will sway them more than anything else is confidence. They want to believe that the future will be better, and they will vote for the man who most engenders the confidence that he can make that happen.”

In terms of the October 3 presidential debate, Finkelstein offers this advice: “Somehow Romney needs to roll back the clock and return to emphasizing how he has the business acumen, turnaround experience, and analytical mindset that is needed to revive the economy. Obama needs to continue on offense, not letting anyone forget about Romney’s managerial weaknesses, while at the same time reinforcing the very real connection he still has with voters who want him to succeed.”

Read the full story, published 9/28/12 in U.S. News & World Report.