A $300 Idea That Is Priceless (The Economist)

The Economist logoLast year Vijay Govindarajan, the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business, along with Christian Sarkar, a marketing expert, issued a challenge in a Harvard Business Review blog: why not apply the world’s best business thinking to housing the poor? Find ways to build houses that cost no more than $300. On April 20, 2011, the two authors extended the idea by launching an Open Social Co-creation Contest to meet The $300 House Challenge.

Read the full story, published by The Economist on 04/28/11.

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